Grocery products come in a variety of packaging, requiring just as much variety in labeling, but Master Tape Printers can do it all. Labels for bottled, canned, or even individually packaged grocery items are all possible, just the way you need them.
Diverse Applications for Grocery Labels
Grocery labels come in a variety of sizes, shapes and colors. They’re used in diverse applications in the grocery industry. They can deliver a variety of valuable information, drawing the consumer’s attention to the product and bringing clarity on pricing, brand information, promotional specials, bar codes, and ingredients. Grocery labels have many functions and placements:
- colorful, eye-catching front labels
- back-of-package with detailed nutritional info
- wrap-around to close a package
- multiple panels that unfold with additional product information
Special shapes can be used to highlight products and add appeal to stock packaging containers. Self-adhesive Instant Redemption Coupons (“IRC”) can provide on-pack discounts, rebates, and promotions. IRCs can be an economical addition to the customer’s existing packaging for added value.
Diverse Conditions for Grocery Labels
Grocery labels have to adhere securely under different and often challenging conditions. They must stick to bottles, cans, individually packaged goods, shipping boxes, frozen foods, and products that will be on the shelf. Handling, temperature conditions, and product shape affect performance. Some important considerations for grocery labels are:
- The temperature the product will be stored at: Will it be refrigerated or frozen? Will there be moisture in the environment? Specialized labels with different adhesives are used for refrigerator and frozen items.
- The temperature when the label is being affixed: Will it be going on an already frozen product or applied in normal temperatures, and then frozen later? This will have bearing on the type of materials and adhesive needed.
- Shape of product: Labels that wrap around bottles, cans, or package corners may require a different adhesive and a flexible base material.
No matter which of these conditions is the case, the customer—and the grocer!—will need to know that the label will stay affixed, the UPC code scans properly, and the label will be an eye-catching medium to communicate with the consumer.
Master Tape Printers can meet any of your grocery label needs and ensure that they are attractive, compelling, communicate effectively, and adhere to the product.
