Product labels are essential for branding even after the product is picked off the shelf for purchase and makes its way to the consumer’s home. A label is critical for brand loyalty, repurchasing, and recommending to friends and loved ones—so you don’t want water to ruin it all. Waterproof labels are popular—and critical—for product packaging that will be in or near water, such as hand soap, lotion, body wash, shampoo and conditioner and any other product that would benefit from labeling that will stay put, and colorfast, in wet environments.
