Supply Chain and Your Labels
“Supply chain.” It’s a phrase you rarely if ever heard before the last couple years, but now it pops up regularly in conversation. As a consumer or business buyer, you may be constantly wondering how [...]
5 Tips for Creating Your New Product’s Label
It’s incredibly exciting when you’ve finally brought a new product so close to market that it’s time to create the product label. It means your product is mere steps away from getting on store shelves. [...]
Label Finishes: Should You Varnish or Laminate?
Some labels need a little extra TLC so they can stand up to the job you’re going to task them with. Some product labels have to withstand moisture or abrasive environments. Legibility can also be [...]
Printing in Bold Color: Understanding 4-Color Process, Spot, and PMS Matching
It might seem that printed products, like labels, come either in black & white or color. But it’s much more complicated than that, and boils down to this question: what kind of color? The colors [...]
Ease the Pain of Fixing or Changing with Opaque Labels
Change is inevitable… and mistakes happen. In business, either of these can be costly and impact the bottom line. But sometimes all it takes is some cover-up. Now we’re not recommending something nefarious, but rather [...]
Are Custom QR Codes or Barcodes Best for Your Business?
In manufacturing and retail, keeping track of inventory and sales is crucial, but can also be time-consuming and prone to error without the right resources. Custom QR codes can be a powerful productivity tool to [...]
Grow Your Restaurant Impact with Takeout Labels
Takeout business has boomed for many restaurants over the past year—primarily out of necessity. But it has also built a new habit for patrons, and this “temporary” pivot is likely to stick around well beyond [...]
Boosting Cosmetic Brand Awareness with Labels
In today’s digital economy, web-based marketing might be the core brand-awareness strategy for many consumer product segments. But for cosmetics, shelf appearance is still a priority for brands, as appealing labeling drives buying decisions in [...]
Which Label Application Technique Is Best for Your Bottom Line?
For just about every physical product, labels are a necessity—and a cost of doing business. But beyond graphic design and label production, another important cost to consider is label application. Making the right choice in [...]
Labels Can Make or Break the Sale
Despite the axiom that you can’t judge a book by its cover, there’s no doubt that we do. The same is true of consumer products—your buyers are definitely judging your product by its label—and they [...]
Can Consumers Trust Your Nutrition Facts Food Labels?
For the longest time, food labels—meant to inform customers—were still a bit of a mystery. Unscrupulous manufacturers could even take advantage of the ambiguity to encourage consumers to purchase food that, if transparent, wouldn’t meet [...]
How to Comply with Updated California Prop 65 Label Requirements
California Prop 65 warnings may seem like a recent addition to consumer products, but it is the culmination of a decades-old initiative in California. Proposition 65, aimed at reducing toxic exposure to chemicals known to [...]