In today’s digital economy, web-based marketing might be the core brand-awareness strategy for many consumer product segments. But for cosmetics, shelf appearance is still a priority for brands, as appealing labeling drives buying decisions in a crowded industry.

It’s not enough to simply label a brand with a name and ingredient list, particularly in cosmetics. Labels must stand out, represent the brand identity and value, and—these days—be Instagram-worthy. That’s not only valuable for existing brands, but could impact the entire growth future of an up-and-coming cosmetics brand.

There are several types of labels that are useful in the cosmetics space.

Cosmetic Product Labels

Product labels capture the essence of the brand and convey that to cosmetics consumers. Beyond logos and names, brand identity must come through. What are the brand’s values? Are the ingredients sustainable? Natural? Non-GMO? Vegan? Is the company a multi-generational institution or a new upstart disrupting the industry? Are the ingredients and fragrances floral or mineral? How does the brand want consumers to feel when they see, purchase, use, and share their products?

The questions could be endless, but each brand knows—or should know—its identity and can work with the printing supplier to convey that identity through labeling.

Temporary and Short-Run Labels

Sometimes a brand needs to convey limited-time information, or adjust information on a package without pulling all the products from the shelves. Whether the need is to correct a labeling error or to reflect updated ingredients, these additional product labels are an important component to cosmetics labeling as well. Particularly in a season such as the COVID-19 pandemic, supply-chain shortages have impacted ingredients across numerous sectors, so adding labels reflecting new information is something many manufacturers can face.

Cosmetic Promotional Labels

Promotional labels are an excellent way to highlight new features, updated formulas, special offers, and even provide links or codes to digital and even interactive information.

Cosmetic Identification Labels

Many cosmetic products are sold with a staggering number of variations. Consider foundation, lipstick, mascara, and eyeliner, to name just a few. Products like these that vary only in the product’s color are differentiated with an identification label so a consumer can distinguish coral from ruby!

Give us a call for recommendations for your cosmetic labeling needs!